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Strategic Leadership Award Given to UW Credit Union

April 27, 2012 - UW Credit Union has been named a recipient of the 2012 CUNA Human Resource Training and Development Council (CUNA HR/TD) Excellence Award for HR/TD Strategic Leadership.

Each year, the CUNA HR/TD Council recognizes and honors credit unions that exemplify excellence in the human resources and training disciplines and serve to promote credit union philosophies through people leadership. This year, UW Credit Union was recognized for their "Far From Average – UW Credit Union's Lending Initiative" program.

"Our goal for 'Far From Average' was to implement a program to focus on the skills, programs and infrastructure needed to increase employee consultation skills in better meeting member loan needs," said Pam Peterson, Director of HROD for the credit union. "Our success has been practically important in our employees conducting over 6,000 free credit consultations focused on helping debt stressed households lower their interest costs and monthly payments. This took strong partnerships across all departments, support and commitment from all employees and buy-in from every level of the organization and leadership."

A panel of council members reviewed entries and determined winners based upon criteria that included the program's innovation, business outcomes and impact, sustainability, quality and integration in the organization.

"It's a privilege to be recognized by the Council for these efforts," said Lee Wiersma, Executive Vice President & Chief Human Resources Officer at UW Credit Union. "As we started 2011, we knew that the current economic environment could affect our members' financial well-being. We challenged ourselves to implement this program to give staff the tools to identify ways to save our members money with our low-rate environment."

The HR/TD Strategic Leadership Excellence Award winners from the CUNA HR/TD Council were announced during the council's 18th annual conference, which took place April 18-21, 2012, in San Antonio.


About Us

UW Credit Union is a growing, federally insured financial institution and a leading provider of a full range of financial services to University of Wisconsin communities. UW Credit Union's 401 employees serve the financial needs of more than 164,000 members through world-class technology systems, and through a convenient network of 20 branch locations and 95 ATMs. With assets totaling more than $1 billion, UW Credit Union is ranked nationally among the leading credit unions. Founded 80 years ago by members of the University of Wisconsin community, UW Credit Union continues to operate as a not-for-profit, member-owned financial cooperative with locations in the Madison, Milwaukee, Stevens Point, Green Bay, Oshkosh and Whitewater areas. Visit UW Credit Union at uwcu.org to learn more.