Jonathan Taylor’s UWCU Journey

Jonathan Taylor spinning a football while talking about his credit union of choice - UWCU!

Jonathan Taylor is UW Credit Union’s Brand Ambassador. College sports fans know him as #23, the record-breaking running back for the Wisconsin Badgers who was the first player in history to rush more than 6,000 yards in a three-year span. During his three seasons with the Badgers, Jonathan quickly won recognition for his breakout performance on the field, including two Doak Walker Awards – a prestigious honor awarded to the premier running back in college football – and the Ameche–Dayne Big Ten Running Back of the Year Award. In early 2020, his dreams of going pro came true when he was drafted to Indianapolis to play in the NFL.

When he’s not on the field, Jonathan focuses on entrepreneurship and giving back to his community. Below, he shares what drew him to UW Credit Union and why he signed on as the first Brand Ambassador in UWCU history.

Jonathan Taylor, former Badger and NFL player shows how easy it is to work with UWCU.

Teammates in Every Stage of Life

My name is Jonathan Taylor and I’m honored to be UW Credit Union’s first-ever Brand Ambassador.

If you’re wondering why a football player would partner with a financial institution, I’ll tell you: Because I’ve experienced for myself just how much UW Credit Union supports its members in every stage of life.

My journey with UW Credit Union began when I was a freshman at UW-Madison. Like any other freshman, I was beyond excited for this new chapter in my life. I was finally out on my own and eager to prove myself both in the classroom and on the football field. 

But I’ll be honest…I felt a little clueless at times, too.

Before coming to campus, I never had a bank account. I didn’t know anything about money (other than how to spend it at the Terrace!) and I didn’t know anything about the financial steps I should be thinking about, like building credit and budgeting. Honestly, I was a little worried I’d walk into a bank and feel judged for my lack of financial history.

Luckily, my college advisor told me about UW Credit Union. At his suggestion, I visited the Monroe Street branch that is conveniently located across the street from Camp Randall. (Shoutout to the Monroe Street team!)

From the moment I walked in, I knew I was in good hands. Everyone I spoke to was friendly and welcoming. They sat me down, walked me through their account options and helped me pick one that was right for me and my needs.

I left that day with an account, a debit card and a boatload of confidence that I made the right decision.

My life has changed a lot since the day I opened my account. With the help of UWCU, I grew stronger financially and opened additional accounts. I learned how to manage my money and make it work for me. So when I was drafted to Indianapolis, I knew UW Credit Union was coming along for the ride.

Signing on as UWCU’s Brand Ambassador was a no-brainer for me, especially when I learned more about their philanthropic work. Giving back is hugely important to me, and I regularly work with several causes near and dear to my heart. After hearing how dedicated UWCU is to supporting Wisconsin communities – last year UWCU gave more than $1 million to nonprofits throughout the state – I realized yet again that UWCU is an organization that practices what it preaches.

I’m also proud to say that as Brand Ambassador, I’ve been able to join UWCU’s fundraising efforts myself. This summer, we raised $10,000 of much-needed funding for United Way Dane County and United Way of Greater Milwaukee and Waukesha County’s COVID-19 Relief Fund. It means so much to me to partner with a company that cares about giving back just as much as I do.

UW Credit Union was invested in me from the beginning. And they’ll invest in you, too.

-Jonathan Taylor