Forward Madison FC Extends Partnership with UW Credit Union

MADISON, Wis. (August 26, 2025) - UW Credit Union is growing its long-time partnership with Forward Madison FC. In addition to a multi-year extension, the credit union will be recognized as a founding partner of the new USL W League Madison Club. USL W League Madison will launch a pre-professional women's soccer team that will be the first women's sports franchise based at Breese Stevens Field.

The USL W League Madison partnership includes brand activations designed to introduce the Madison community to the new Club and players, along with match night activities to celebrate the introduction of women’s soccer. UW Credit Union will receive logo placement on the sleeve of the Club’s kits.

The Forward Madison FC partnership includes a strong community focus, with collaborative initiatives aimed at engaging fans and creating memorable matchday experiences. UW Credit Union will sponsor Forward Madison’s Cultural Celebration nights, social media content featuring Forward Madison players and match highlights, and the continuation of the popular Forward-branded debit card design.

“UW Credit Union has been a great supporter since the early days of Forward Madison,” FMFC Chief Operating Officer and Partner Conor Caloia said. “We are excited to expand our partnership to USL W League Madison and would like to thank them for their continued support of soccer at Breese Stevens Field.”

”This is a milestone year for Forward Madison,” said UW Credit Union EVP, Chief Marketing and Product Strategy Officer Anne Norman, “We’re thrilled to join fans in giving this organization and these players the spotlight they deserve. We look forward to continued collaboration and a strong inaugural season for the USL W League Madison Women’s Club.”

The 2026 season will mark the eighth season for Forward Madison and first for USL W League Madison, allowing fans to witness the launch of a new era for women’s soccer in the city. With UW Credit Union’s support, the clubs will focus on building a strong foundation for success both on the pitch and throughout the community.

About UW Credit Union:

UW Credit Union is a growing, federally insured financial institution and a leading provider of a full range of financial services to University of Wisconsin communities. UW Credit Union’s more than 900 employees serve the financial needs of over 375,000 members through world-class technology systems and a convenient network of 35 branch locations and more than 100 ATMs. With $6 billion in assets, UW Credit Union is ranked nationally among the leading credit unions. Founded more than 90 years ago by members of the University of Wisconsin faculty and staff, UW Credit Union continues to operate as a not-for-profit, member-owned financial cooperative with locations in the Madison, Milwaukee, Stevens Point, Green Bay, Oshkosh, Whitewater and La Crosse areas. 

About Forward Madison and USL W Madison:

Forward Madison FC is a charter member of USL League One, launched in the Spring of 2019. The Flamingos were a USL League One playoff team in 2019, 2023, and 2024, including making the finals of the 2024 Jagermeister Cup and semi-finals of the 2024 League One Playoffs. The Club has made an international name for themselves with a fun-loving, flamboyant brand. More information and registration for the team’s weekly newsletter is available at www.forwardmadisonfc.com. Follow the team on Facebook, Instagram and Twitter.

USL W Madison will begin play in 2026, featuring the top pre-professional players in the country. The new club will become the first women’s sports franchise to call Breese Stevens Field home as the facility celebrates its 100th year in 2026. More information on the Club, USL W League, and membership deposits can be found at www.madisonwomenssoccer.com.